Services Offered
Marketing Strategy & Execution
A marketing strategy is every business’ roadmap to how you want to meet the world. Whether you're just getting started or scaling something bigger, a strategy can be tailored to help you move forward with clarity and confidence. This might include:
Designing and executing integrated, data-driven marketing strategies tailored to key verticals and global markets.
Developing go-to-market strategies for new product launches and service initiatives.
Aligning marketing campaigns with overall company goals and sales objectives.
Brand Leadership & Content Development
Your brand encompasses the personality of your company. Who are you and what do you stand for? YBR can help you to:
Develop or refresh your brand identity.
Ensure consistent brand identity and voice across digital, print, experiential, and social channels.
Oversee and create multimedia content creation including web, video, graphic design, PR, and social media.
Lead storytelling and creative direction to enhance global brand visibility.
Sales Enablement and Product Support
Sales and Product teams excel when there is synchronicity with a thoughtful marketing plan. Some of the ways in which YBR can foster meaningful collaborations include:
Providing sales teams with effective tools, presentations, and marketing collateral that drive conversion.
Creating training programs and education materials for customers.
Campaigns and Demand Generation
YBR brings significant experience in campaign execution and demand generation efforts. Depending on your goals YBR can:
Build and execute multi-channel marketing campaigns focused on awareness, lead generation, and retention.
Develop KPIs and use performance metrics to continually optimize marketing programs.
Budgeting and Reporting
Numbers are the only way to justify any marketing effort which is why budgeting and reporting is essential to the process. YBR can:
Develop and manage annual marketing budgets with a focus on ROI and strategic impact.
Analyze and report on marketing performance, providing insights and recommendations to senior leadership.
Market Intelligence and Competitive Positioning
Research and analysis is necessary to establish the current landscape in which you intend to play or are already playing in. YBR has the capability to:
Conduct and analyze market research to identify opportunities, customer insights, and industry trends.
Use market feedback to inform product positioning, pricing, and messaging strategies.
Event and PR Relationship Management
If trade shows, events and public relations are a significant part of your sales and marketing calendar YBR can assist by:
Planning, coordinating and overseeing trade shows, product demos, customer events, and training seminars.
Building and maintaining strong relationships with the media and industry influencers, as well as writing and distributing press releases.
Marketing Leadership and Cross-Functional Collaboration
YBR can act as your stand-in CMO or Marketing Lead, bringing in-house and agency experience leading creatives and content creators. YBR can:
Lead and mentor the marketing team, fostering a high-performance, collaborative culture.
Collaborate with Sales and Product Development to ensure alignment and execution excellence.